About SIFA Marketplace
SIFA Marketplace brings products, sellers and customers together in one online shopping experience built for Kenya.
Browse products, compare options, choose where you want your order delivered, and complete your purchase through the SIFA Marketplace.
The SIFA marketplace
One place to discover, shop and connect
SIFA Marketplace is an online marketplace operated by GOBIZ LIMITED under the SIFA MARKETPLACE name. It provides a digital place where customers can discover products offered by SIFA sellers and complete purchases online.
The marketplace is designed around a simple customer journey: discover a product, understand what is being offered, choose the relevant options, check delivery, add to cart and complete checkout.
SIFA also provides a dedicated environment for sellers to present products and reach customers through the marketplace.
SIFA at a glance
Marketplace shopping
Discover products from sellers in one customer-facing marketplace.
Seller discovery
Customers can explore products and seller stores through SIFA.
Delivery experience
Delivery is checked using the customer's confirmed delivery location.
Online checkout
Customers can move from product discovery through cart and checkout.
How SIFA works
A simple path from discovery to delivery
SIFA is built to keep the customer journey clear, useful and easy to continue.
Discover
Search products, browse categories and explore marketplace selections.
Choose
Review product details, variants, stock and the seller offering.
Check delivery
Confirm where the order should be delivered and review available delivery information.
Checkout
Add products to your cart and continue through SIFA checkout.
Built for customers
The things that matter when you shop
SIFA is designed so useful information appears close to the decision the customer is making, without filling the page with unnecessary steps.
Clear product information
Product pages bring together product details, pricing, variants, stock, seller information and delivery tools.
Location-aware delivery
Customers can search for a delivery location or use device location where available.
Secure marketplace flow
SIFA keeps shopping, account and checkout functionality within the marketplace experience.
Support when needed
Customers have access to SIFA support and marketplace information throughout the journey.
For sellers
Grow your business through SIFA Marketplace
Sellers can create marketplace listings, present their products to customers and manage their SIFA marketplace presence through the seller platform.